The Gambia is known as the “smiling coast of Africa” and has attracted world class companies in the tourism sector


Winner of the 2019 Tourism Destination of the Year!

The Gambia recieved the Golden Sun Award for Tourism Destination of the Year in 2019. The Media and Tourism Award Gala was held in Munich, Germany and the award was accepted by Ambassador Teneng Mba Jaiteh.

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Top 6 Reasons to select the Gambia for Investing in Tourism

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Strong Demand Outlook

The number of international arrivals in The Gambia have increased by 14% annually between 2001 & 2019.

Tourism expenditure on leisure tourism increased by 269% from 2009-2019 and expenditure on business tourism increased by 200% during the same period.

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Diverse Tourism Attractions

The Gambia has an international reputation for its pristine beaches winter sun and palm trees.

While Sun & Sand Tourism is the main driver for tourism, in the recent past other segments such as Eco-tourism and Bird-based tourism have seen growing popularity.

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Ease of Travel

The Banjul International Airport in the Gambia has international flight routes with countries across Europe the Middle East and Africa.

The Government of Gambia has also introduced tourist-friendly visa policies making The Gambia an attractive destination.


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Vibrant Culture & Young Talent

Often referred to as the “Smiling Coast of Africa” Gambians are famed for their hospitality and laid-back lifestyle.

The Gambia is also highly regarded for its high degree of tolerance and respect for other cultures.

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Competitive Costs

The Gambia is highly competitive with other peer locations in tourism professions such as housekeepers.

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Safety & High Quality of Life

The country is one of the safest and politically stable countries in Africa and has attracted over $830m in FDI since 2003.

Source: World Travel & Tourism Council, World Bank, International Trade Administration, TripAdvisor, Lonely Planet, Gambia Real Estate News, World Bank, Gambia Tourism Board, The Gambia Bureau of Statistics, UNCTAD

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